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Downtown Master Planning Committee - Press Releases

Downtown Master Planning Committee -  June 13th Public Survey Meeting

• A total of 2, 935 surveys were sent.
• A total of 630 (21.5%) were returned by Thursday, February 15, 2001.

Breakdown of survey responses:

559 resident respondents
43 business owner respondents
3 commercial owner respondents
25 unknown respondents (removed their address label on the survey)

• To date, the Village is still receiving surveys.
• Responses to quantitative data (questions 1-4) have been broken down into 2 categories: statistically significant data (sample size > 30) and statistically insignificant data (sample size < 30). Only statistically significant data is posted on this web site.
• Qualitative data was recorded off of a random sampling of 150 residential surveys.

Question 1 – In general, to what degree do you feel the Elm Grove Downtown need to be improved?

Question 2 – I believe that upgrading Downtown Elm Grove into a more attractive and charming community would increase my property value.

Question 3 – To pay for the costs for public improvements and beautification efforts to Downtown Elm Grove I would support an annual tax increase of:

Question 4 – How often do you shop in the Downtown Elm Grove?

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Open-ended or qualitative questions were placed on the Downtown Redevelopment Survey to allow respondents to add their own comments and suggestions. Results were compiled in an attempt to get a feeling for the changes the respondents’ desire and amenities they would like to keep in the Downtown area. The purpose of compiling a list of the qualitative responses is to provide a summary to the Downtown Master Plan Committee of the frequently stated phrases and words presented in the qualitative responses.

One hundred and fifty random residential surveys were reviewed in order to compile the qualitative results. Key phrases and frequently identified words were designated as categories for the results. Categories were established based upon two reviews by the Village Zoning Administrator and Administrative Intern. Phrases or words similar to each other were likewise placed into the best corresponding category.

Many difficulties were encountered when attempting to quantify the qualitative results. Respondents frequently gave answers that did not correspond with the question asked. The quick statement or words written by respondents did not always give the reviewers a definite answer. In many instances a best guess of the statements intent was used to place the comment in the appropriate category. Due to these difficulties the reviewers allowed for a number of categories under each question and ranked the results in descending order. Though all the categories may not be an indicator of the respondents’ desires, the most frequently stated results are clearly identified by the number of times the category was identified in the qualitative responses.

Question #5 - I would increase my shopping in Downtown Elm Grove if the following store(s) were upgraded:

Question #6 - If you could make one single change to Downtown Elm Grove what would it be?

Question #7 - What one thing would you never want to see changed or eliminated in Downtown Elm Grove?

Question #8 - When you think of other municipalities' Downtown areas, is there anything they have that you feel would similarly enhance Elm Grove?

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Last modified: 07/06/2010

Village of Elm Grove      13600 Juneau Boulevard      Elm Grove     Wisconsin      53122      262-782-6700